Ohis Asein faksmedia.com
Former Super Eagles striker and ex-Enyimba forward Brown Ideye has described the arrival of Euromatch as the Official Title Sponsor of the Nigeria Premier Football League (NPFL) as a potential game changer for Nigerian football.
Ideye, who was invited to the official unveiling ceremony, expressed his excitement over the new partnership involving the Nigeria Football Federation (NFF), the Nigeria Premier Football League and Euromatch.
Speaking at the event, the former Nigerian international said the collaboration represents the kind of partnership football stakeholders have been waiting to see, particularly with the NFF and NPFL working together with a major commercial partner to strengthen the domestic league.
«“I was invited to be part of the unveiling ceremony today, and I must say I am impressed with the collaboration between the eggheads of the Nigeria Football Federation and the Nigeria Premier Football League.”»
According to Ideye, the coming together of the football authorities and Euromatch could provide a new direction for the NPFL, with the potential to improve the league’s visibility, commercial value and overall development.
The former Enyimba striker believes the partnership is coming at an important time for Nigerian football, as stakeholders continue to look for sustainable ways to grow the domestic game and make the NPFL more attractive to fans, players, sponsors and investors.
With Euromatch now attached as the Official Title Sponsor of the Nigeria Premier Football League, expectations are high that the partnership will translate into tangible improvements and help take the league to another level.
